Co-founder, Design & Web — sopadeletras®
2018 — Present
A two-person creative studio I run with Lilian Balderas: strategy, branding, audiovisual, editorial and web. Everything the studio ships, the two of us made. I also lead the web and product side and run the finances.
- Brand, editorial and campaign work for UDEM, MARCO, PUMA, Casa de la Grana, NEXT University, RECUA and SlowBurn.
- Built and operate Voxoy’s production system, a parcel and PO box company: 1,039 active memberships and 3,400–4,600 packages a month across six pickup points.
- Built a multi-tenant point-of-sale SaaS for pharmacies (Farmalat, for LAATEC), plus 20+ client sites and internal tools on Cloudflare, from brand to deploy.
Co-founder — MADE
2024 — Present
Art and design platform behind MADE Week in Monterrey.
- Grew MADE Week from 38 events and 2,773 attendees (2025) to 70+ events, 80+ venues and 7,000+ attendees (2026), coordinating 50+ volunteers. Sponsors included Heineken and Tec de Monterrey.
Co-founder — VOLUMA
2026 — Present
A morning workout where the coach is also the DJ: my brother Hugo Prado leads the session from the decks, mixing live. The first edition took place on 12 September 2026 at Backstage MTY, with two sessions of 100 people each, and it’s planned as a three-edition season. Sponsors include Audi and Lululemon.
- Naming, brand, site and launch content.
- Visuals for the live show across nine surfaces (three screens and six banners), plus the lighting cues.
- An interactive room: a 3.5 × 3 m LED wall with a camera that reads whoever stands in front of it, so their body plays the image and the sound at once. It ran on its own all night and sent every photo to a live gallery.
An immersive studio in Monterrey for yoga, breathwork and listening sessions, with hi-fi sound and visuals projected all around the room. Lilian and I are partners: we handle the brand, the site and the content.